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Five Questions for Enterprising Lawyers
Recently Attorney at Work caught up with three innovative lawyers — all speakers at this spring’s Lawyernomics conference, hosted by Avvo — for their thoughts on what it means to run a law practice...
View ArticleHow Tribes Can Power Your Law Practice
The idea of a “tribe” is powerful. Who would not feel connected in a group of people tied together by common values, traditions or goals? Tribes have two distinct yet equally important roles to play in...
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Thought Leadership Marketing: Five Benefits for Firms
Today your potential clients are online — researching firms, looking for legal advice, reading reviews, and making decisions long before they actually talk with a lawyer. It’s critical for you to be...
View ArticleClient Dinners That Make Your Business Pop
A client appreciation dinner is a beautiful thing. There’s food and wine and balloons and maybe a small token of appreciation. Somebody makes a speech that mentions “paradigm shift” 31 times and...
View ArticleHow to Create Impressive Infographics for Your Law Firm
Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly...
View ArticleFive Things to Ask Before You Say Yes to a Speaking Gig
Most professionals have a complicated relationship with public speaking — particularly if it is a good business development opportunity. On the one hand, you’re pretty sure you want this gig. It could...
View ArticleUnderstanding Blockchains
Blockchains — a sort of digital ledger best known for powering the bitcoin digital currency — have been getting a lot of attention from lawyers for their potential to change how people transact....
View ArticleWhy Superlatives May Not Be So Super
“Get to the Point” has previously preached that specificity enhances credibility. In fact, I’m working on a cross-stitch with this aphorism to place on the office wall. Using an unsupported superlative...
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Fat Stacks: How Much Does It Cost to Start a Law Firm?
Do you have $500? Good. You’re the proud owner of a new law firm! (Seriously, congratulations.) Thanks mostly to the spate of technology advances made possible by cloud services, it is cheaper to...
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10 Minutes with Legal Tech Entrepreneur James Jones Jr.
James Jones Jr. bumped up against a problem most new lawyers face when he first hung his shingle: where to find clients. That later led to a big idea. After practicing law for a decade, Jones and...
View ArticleUnder Pressure: Five Insights on the Evolving In-House Counsel Role
It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I...
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How to Avoid Asking for Business
I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It’s something like this: You...
View ArticleDigital Dictation and Transcription Options
Many lawyers dictate their thoughts into a recording device, then send the recording to an assistant for transcription. This is a great time-saver for the lawyer. But the human transcriptionist today...
View ArticleWays to Spruce Up Your Client Intake Process
Law firms are busy places, and sometimes the smaller operations are even more chaotic than their large firm counterparts. It’s important to keep that behind the scenes, though. Your clients should see...
View ArticleDealing With an Upset Client
It’s almost a certainty that, at some point, every lawyer will have an unhappy client. In his seminal research on loyalty, business strategist Frederick Reichheld concluded that simply satisfying...
View ArticleFive Ways to Leave Your Lawyer at Work
There are particular personality traits that make us good lawyers. For example, most lawyers are professional pessimists, able to spot the possible catastrophes in a transaction and anticipate a wide...
View ArticleConsumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice
On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water and...
View ArticleThree Tips to Overcome Impostor Syndrome as a Young Associate
Athletes often discuss the fact that each time they advance to the next level the game “speeds up.” The leap from high school to college ball is a significant one. Players are bigger, faster and...
View ArticleYour Client’s Billing Problem May Be a ‘Fit’ Problem
Much has been written about clients’ reactions to escalating legal costs, but what are the implications of a client challenging individual billing entries? It may not be about billing at all, but about...
View ArticleAre You Woke to Cultural Marketing?
In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One’s Own People may be most comfortable consulting a lawyer in their own...
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