Three Research Approaches to Help You Make Better Decisions for Your Law Firm
To make the best decisions for the future of your firm — whether setting marketing priorities, undergoing a new strategic initiative or developing a new mission statement — it’s essential to obtain the...
View ArticleWhat’s an Active Workstation?
Remember the clickbait headline “Sitting Is the New Smoking”? One of the latest iterations of the perennial office ergonomics conversation, it helped give rise to the notion of an “active workstation.”...
View ArticleWhen to Raise Your Rates
How do you make more money? The two obvious ways are work more hours or charge more money. Toward the end of last year, I was debating whether I should raise my rates and, if so, by how much. I had not...
View ArticleLMA Tech West Sneak Peek: Marketing, Professional Services and the Customer...
Legal technology is a $3 billion industry. Having established its roots in case and document management, it is increasingly infiltrating firm marketing departments. And that’s a good thing. Attorney at...
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Money Management Tips for New Associates
Congratulations! You survived law school, passed the bar and got a job. By now you’re somewhat settled in. Some partners have learned your name, and you’ve received a few paychecks. So, what will you...
View ArticleBe the Hub, Not the Wheel
The best rainmakers are often great networkers. That doesn’t mean they are necessarily good schmoozers or enjoy working a room; in fact, many do not. It does mean they know and connect a lot of people....
View ArticleShoot for a Realistic Work-Life Balance in 2018
Now that you’ve survived — maybe even enjoyed — the rounds of law firm holiday parties, the slate is wiped clean for 2018. No doubt, resolutions and good intentions bubbled up with the start of the new...
View ArticleProvide More Value to Build Your Personal Brand
Ever wonder why some writers get all the attention online? Their posts get shared, their personal brands grow, their email lists swell, and their fortunes rise as their content receives an outsized...
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Is Jury Research on Social Media an Ethics Risk or a Competency Requirement?
QUESTION: During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research...
View ArticleVideo: Finding and Modifying Any Style in Microsoft Word
Every single piece of text you touch in Microsoft Word is associated with a Style. But how do you figure out which Style you need to modify? Use the Reveal Formatting pane. Learning how to first...
View ArticleCall Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget
We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money...
View ArticleSix Signs Your Law Firm Is Ready to Outsource IT
It’s 4 p.m., and a midsize law firm finds that its document management software suddenly has a glitch. Attorneys and staff can’t access information, and they’re working toward a deadline. The firm...
View ArticleAdvice to New Associates on Becoming a Rainmaker
You passed the bar and got your first job in a law firm. Congratulations. Now it’s time to start becoming a rainmaker. “Whoa,” you say. “Slow down. Become a rainmaker? I still have to become a real...
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Prepare Yourself for a Happy Retirement
Thinking about your retirement? If you are in your 60s or older, you should be. Even if you are in your 50s, it’s a good idea. In fact, whether it’s far in the future or just around the corner, there...
View ArticleHow to Calm Clients’ Anxiety About Testifying
Imagine this scenario: Your client is about to be deposed in a case with significant damages at stake. Knowing what hangs in the balance, you spend hours preparing the client. This involves an...
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Content Strategy: What It Is and What It Isn’t
One fact that’s always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When...
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Five Ways Lawyers Can Use Google Trends
Let’s say you practice in a mid-size personal injury law firm in a metro area and you’d like to get more car accident cases. You do a Google search for “car accident lawyer” and see that your firm...
View ArticleTaking Control: Time Management Tips for Busy Lawyers
You have at least three phone numbers (home, office, and cell), at least two email addresses (work and personal), and at least two social media accounts (Facebook and LinkedIn). You can be texted,...
View ArticleProduct Beat: Report from Legalweek 2018
ALM Media’s Legalweek events in New York, which wrapped up Feb. 1, brought together legal professionals and technology providers to address issues facing the legal industry. In addition to technology,...
View ArticleDo Your Gestures Belie Your Words?
My “Get to the Point!” columns talk about writing and speaking. But you communicate another way, too — through body language. Studies show that your gestures may speak more loudly than your words and...
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