Experts’ Tips from ABA TECHSHOW 2016
Last week ABA TECHSHOW celebrated its 30th anniversary in Chicago. With a whopping 18 program tracks, 80-plus sessions and 100-plus companies (and lots of puppies, too!) in the expo hall, it was quite...
View ArticleClik here to view.
Five Ways to Attract New Legal Clients with Video
Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect...
View Article15 Minutes of Silence: Bet You Can’t!
A while back, the Wall Street Journal ran an article that posed a critical question worth considering. A CEO of a highly successful company was challenged by a friend to sit still for 15 minutes in...
View ArticleClik here to view.
How to Be Successful at Succession Planning
Mark Twain is said to have remarked, “Everybody talks about the weather, but nobody does anything about it.” That quote came to mind when I heard about a new book by veteran law firm consultant John W....
View ArticleThree Steps to Increasing Law Practice Productivity
I bet this has happened to you. You show up at the office with the best intentions. You’re finally going to get that marketing project — or some other large project — done so you can reap the rewards....
View ArticleFollow the Leaders
One of the nicest things about Attorney at Work, from our perspective, is getting to know so many smart and dedicated people. (Have you checked our Experts list lately? Wow!) Those who serve as our...
View ArticleClik here to view.
Go West, Young Man (or Woman): Assaying the New Thomson Reuters’ Firm Central
Case management systems are like so many baby rabbits right about now; but, like individual baby rabbits (and snowflakes), each is a little bit different. All the major case management systems offer...
View ArticlePearls of Legal Technology Wisdom for Solo and Small Firms
ABA TECHSHOW just marked its 30th anniversary. The traditional gift for a 30th anniversary is pearl — and that’s appropriate since I have received many pearls of wisdom in my years at the conference. I...
View ArticleHow to Master Difficult Conversations with Clients
Have you been avoiding a potentially difficult conversation with a client for fear of it going badly? The good news is that you are in solid company — some of the best and brightest lawyers...
View ArticleFive Lessons in Law Firm Cybersecurity and Privacy
What’s that phrase from “The Godfather, Part III”? Oh yeah. “Just when I thought I was out, they pull me back in.” I left legal tech behind six months ago for Silicon Valley, and while things do move...
View ArticleA Politically Incorrect Marketing Tip
Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and...
View ArticleClik here to view.
Snap a Winning Headshot, Part 2: It’s a Physical and Mental Game
In Part One of “Snap a Winning Headshot,” we talked about planning for your photo session — choosing what to wear, and how to look your best for the camera. But a great shot requires a bit more than...
View ArticleFive Things Lawyers Hate to Hear Clients Say
In situations involving you and your client, the adversarial system is your worst enemy. The only win is a long-term client relationship that is sustainable, and a short-term victory gained by your...
View ArticleMotivator: ‘By Next Week I Will …’
I am the queen of lists. At the end of every month, I write a list of goals for the following month. I have a running to-do list for every day. When I get to the office in the morning, the first thing...
View ArticleMixing Cocktails with Legal Advice: Don’t
I can appreciate a well-crafted cocktail. But when I am in a situation where such beverages are being served, I never get involved in a conversation about someone’s legal problems. And I strongly...
View ArticleClik here to view.
Have We Met? Mastering the Meet and Greet
The business meet-and-greet scene is fraught with potential pitfalls, even for the most confident among us. Here’s how to reduce embarrassing encounters at networking events, receptions and other...
View ArticleFive Ways to Market Your Law Practice with Video
Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short...
View ArticleTop Five Fitness Metrics to Track
You can track nearly everything related to fitness with an app or wearable, or some smart combination of the two: sleep, steps, heart rate, calories, nutrition … the list goes on. But do you really...
View ArticleThe Power of Facts in Marketing
Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors....
View ArticleDon’t Recycle, Repurpose — But Do It Right!
Recently I read an article on content marketing that promised, in so many words, “how to market yourself without extra work.” It then presented an app, showing “how easy it is to automate repurposing...
View Article