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Shantelle Argyle, Enterprising Lawyer
Who are these “enterprising lawyers”? Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law...
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What Are Your Website Titles Telling Google?
Most law firm websites have similar issues when it comes to search engine optimization — some major, others that are relatively simple fixes. But almost half of the websites I see are missing the...
View ArticleTo Infinitive and Beyond
An infinitive is the barest form of a verb. Usually, we refer to a verb form as an infinitive when we use “to”: to go, to run, to think. If you studied a foreign language, you probably learned the...
View ArticleTakeaways from Legal Marketing Tech/Midwest
The inaugural Legal Marketing Technology Conference/Midwest, produced by the Legal Marketing Association’s Midwest Chapter, took place June 23, 2016, in Chicago. While all attendees gained insights on...
View ArticleBuilding Relationships With Contacts
Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the...
View ArticleTips for Choosing Practice Management Software
With so many choices (and new features being added constantly) shopping for practice management software can be overwhelming. So we asked the practice management technology experts for a little...
View ArticleA Profitable Niche Practice in Four Easy Steps
Ever heard that phrase “Jack of all trades, master of none”? No lawyer wants to hear that today. Why? Because you get credibility from being an expert not a generalist. Credibility equals clients....
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I Want My Law Partner to Cross-Sell Me!
Question: How can I get my partner to cross-sell me to some of her great contacts? Adam Severson: I recommend that you give before you get. Often people don’t react well when others come to them with...
View ArticleProvide Maximum Value When You Speak at Conferences
Last month, I was asked to speak at BlogPaws, a national conference for pet bloggers. (Yes, I got to take Rosie the basset hound with me.) I was part of a panel that presented a three-hour workshop...
View ArticleKeep Growing: What Got You Here, Won’t Get You There
It’s always interesting to me how many lawyers still think a successful law practice centers on knowing lots of legal principles. The reality is, that couldn’t be further from the truth. It’s true that...
View ArticleCommunicating with Baby Boomers: Best Practices
Recently I offered suggestions — aimed at Gen Xers and Baby Boomers — for improving communication with millennials. Here is the promised corollary version: Guidelines to help Millennials communicate...
View ArticleUnderstand Your Goal and Work Backward
One of my all-time favorite quotes is from Benjamin Franklin: “By failing to prepare, you are preparing to fail.” I mention this quote every time I speak, no matter the topic. Why? Because it applies...
View ArticleFive Ways to Improve Your Clients’ Experience Today
Sometimes it’s the small things that make the biggest difference in life — and in business. From a customer service perspective, the little things can build loyalty more effectively than any...
View ArticleTalk Like You Drive — With Care
Nothing draws a smirk or an arched eyebrow in certain circles as quickly as mispronunciation of the brand name of an automobile. This faux pas is especially damning when entertaining clients in...
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Team Communication Tools: Why All the Buzz?
A change has crept up on us in the past couple of years. Just when you were starting to roll your eyes back into their sockets at the talk of “the death of email,” up popped expressions like “WhatsApp...
View ArticleThe Project Management ABC’s
A Curmudgeon’s Perspective. The Attorney at Work compilation about time management and productivity (“A Matter of Time: Time Management and Productivity Tips for Lawyers“) got me thinking about how...
View ArticleLawyer, Know Thy Client
Recently, I interviewed the partners at a law firm as part of a marketing assessment. I asked each of them whether there is any particular industry or type of client the firm should target for...
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Places to Find Free Pictures That Communicate
Okay, I’ll say it and get it out of the way: “A picture’s worth a thousand words.” Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more...
View ArticleMake Eye Contact to Engage Your Listeners
Every group of listeners — whether a big audience, a small group, a jury or a single senior partner — is a multi-eyed monster that a speaker must confront, eyeball to eyeball. The only way to focus...
View ArticleWhat Is Your Value Proposition?
In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that...
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