Sharing Legal Information Online Isn’t ‘Giving Away the Store’
There are so many different ways to push marketing content out into the world. Some are brought to you by the wonders of the internet. Others require your real time participation. Some are free,...
View ArticleWhy Conduct Client Interviews?
A critical aspect of any law firm’s marketing strategy is understanding how you are currently perceived by clients. Why did they choose you and why do they remain with you? What other firms are they...
View ArticleFive Tactics to Build Trust on Your Website
You’ve spent money and time to trying to drive traffic to your website’s landing pages. Wouldn’t you like to know you’re not losing visitors because you fail to inspire trust? You’ve likely heard that...
View ArticleFive Ways to Retreat This Fall — Even Solos!
From my office window, I can see my neighbor, Mickey Wilson, an international “slackline” champion, practicing spectacular flips and turns from his stance on a two-inch wide strip of webbing loosely...
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Getting Your Foot in the Door
Question: How can I get my foot in the door to meet with a potential client? Aleisha Gravit: I am a firm believer that to get a piece of work from a potential client, there must be trust between the...
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Evernote vs. Quip: A New Productivity King?
Launched in 2008, Evernote gained popularity because it solved a major constraint in our productivity — recognizing the changes in the way we actually work, access information and communicate. We no...
View ArticleUnhappy Clients Can Destroy Law Practices
“Under-promise and over-deliver.” You’ve probably heard the phrase. But do you really understand what it means? Most of your unhappy clients would never have become disgruntled if you’d had protocols...
View ArticleRyan Lochte’s Vocabulary Lesson for All of Us
“I over-exaggerated.” It was impossible to miss the world’s derision for Ryan Lochte’s poor word choice. The Olympian was trying to explain his lies about how he found himself at the wrong end of a gun...
View ArticleFive Reasons to Come Out and Play
We know that free-play is important to the development of children. But it’s also really important in the life of an adult. You may think you don’t need to play, that you don’t have time to play, but...
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Kimberley Chongyon Motley, Enterprising Lawyer
What is an “enterprising lawyer”? Actually, they are easy to spot. Look for the more engaged and happy lawyers in the crowd — deeply invested in the power of the unique work they do. You probably know...
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Clipboard Managers: A Timesaving Tool for Every Lawyer
If you spend time typing, you’ve very likely found “copy and paste” to be two of your best friends, on any computer system. But if having one copied item available is good, wouldn’t more be better?...
View ArticleBlogging Advice from the Experts
I’m just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing and blogging. I was there to speak on social media law and to learn...
View ArticleHow to Introduce Yourself
Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What follows is for business contexts. For social etiquette, I’ll defer to...
View ArticleClouds and Dirt: Tips from Clio Cloud Conference 2016
I deal in “clouds and dirt.” That’s how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity...
View ArticleWill Alternative Business Structures Fly?
As always, the College of Law Practice Management’s Futures Conference featured wonderful speakers — and the theme this year, “What will Law Look Like in 2026?,” brought out some provocative proposals....
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Where Will the Legal Jobs Be in 2026?
The theme of the College of Law Practice Management’s 2016 Futures Conference, “What will Law Look Like in 2026?” brought out some deeply interesting thoughts. We’ve asked four speakers to summarize...
View ArticleWill Law Firm Data Be Any Safer in 2026?
As always, the College of Law Practice Management’s 2016 Futures Conference featured wonderful speakers — and the theme this year, “What will Law Look Like in 2026?”, brought out some provocative...
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Overheard at the 2016 Futures Conference
At the Futures Conference, there are always so many interesting new ideas pinging around it is impossible to catch them all. So this year, we enlisted a few people to help us keep track. Today we wrap...
View ArticleEvergreen Content: Saves Headaches and Sets You Apart
These days, everyone in the legal profession is a legal publisher. You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client...
View ArticleShould Your Career Expire When Your Lease Does?
Clients often ask me, “Roy, what’s the biggest mistake solo practitioners and small firm owners make when considering their retirement/succession strategies?” My answer? Attorneys permit their office...
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