Law Firm Histories
This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press...
View ArticleShould You Hire a Virtual Paralegal?
Working with a virtual assistant for the first time can seem harrowing, especially when sensitive legal information and documents are involved. Here are a few tips that will help make the arrangement...
View ArticleClik here to view.
Smart Law Offices and Connected Devices
It starts with a simple request to your iPhone (“Siri, add an appointment to my calendar”) or a command to your new Amazon Echo (“Alexa, add toner to my shopping cart”). Before you know it, the...
View ArticleInvisible Syllables
A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying...
View ArticleSpring Cleaning, Solo Style
Every new year, there’s always lots of talk about how to start the year off right. For solo and small firm lawyers, that can mean many things. One of my attorney-clients told me her mentor taught her...
View ArticleClik here to view.
New Book Helps Lawyers Get Clients
March 2017 — Attorney at Work (www.attorneyatwork.com) announces the release of “Getting Clients: For Lawyers Starting Out or Starting Over,” a new book by legal marketing hall-of-famer Merrilyn Astin...
View ArticleClik here to view.
Using Evernote in Your Law Practice: Five Ways to Start
When talking with lawyers about Evernote, I often get the same comment: “I heard it was a good productivity tool so I downloaded Evernote, but I haven’t figured out how to get started with it.”...
View ArticleClik here to view.
How Lawyers Should Use Social Media in 2017
Facebook turned 13 this year: Can we now stop calling social media a fad? In those 13 years, social networking platforms have evolved significantly. However, even more significant has been our...
View ArticleClik here to view.
To Build Your Personal Brand, You Must First Embrace Discomfort
Early in my career, I received contradictory advice about how to grow and advance in a large firm. The first school of thought suggested that I should keep my head down and just focus on becoming a...
View ArticleCrafting a Low-Stress Digital Marketing Strategy for Your Small Firm
If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? “But...
View ArticleClik here to view.
Order Whisky for Your Boss — Like a Boss
You’re at a conference with the senior partner you want to impress. You’re meeting in the hotel bar, a swanky old-school joint. Lots of wood and brass. You’re both just supposed to go over the day’s...
View ArticleClik here to view.
Business Development: Help Yourself by Helping Others
“Let me tell you how wonderful I am!” One of the most difficult things about business development is having to promote yourself. Given the centuries-long legal tradition that deems it unseemly for a...
View ArticleDo You Deserve Business Development Training?
Having your own clients and business has long been characterized as “critical” for lawyers in firms of any size. Now, it’s considered a matter of survival. The days of paternalistic law firms...
View ArticleBelieving in Your ‘Why’ Can Lead to Joy
“If you want to seize an opportunity, you must take risk. If you want to grow, you must make mistakes. If you want to reach your potential, you will have to take chances. If you don’t, you’ll be...
View ArticleReferral Madness! Stay on Top of Staying in Touch
This is something old-school lawyers say a lot: “Your best sources of referrals are your existing clients.” And, for word-of-mouth, referral-based law firms, it’s probably true that referrals from...
View ArticleClik here to view.
What’s New in Legal Technology? ABA TECHSHOW 2017
ABA TECHSHOW has been the place to learn what’s new in legal technology for more than 30 years — particularly on the small firm side. Last week in Chicago, we scoped out the ABA TECHSHOW 2017...
View ArticleMarketing with a Purpose: Set Objectives
I recall a lawyer friend of mine telling me with excitement that he had been successful in setting up lunch with an assistant general counsel of a target company. Afterward, when I asked what he had...
View ArticleClik here to view.
Tips and Takeaways from ABA TECHSHOW 2017
Last week, we shared highlights of ABA TECHSHOW’s exposition hall, with a big list of what’s new in legal technology. Today, top practice management technology pros (including faculty and former ABA...
View ArticleClik here to view.
Communicating with Millennials: What’s the Preference?
Question: A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance...
View ArticleBest Way to Maximize Your Law Firm’s Profits
Analysis of a new report on $19.6 billion of approved legal department invoices reveals that to maximize firm profits, partners should focus on developing and retaining senior associates and providing...
View Article