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Networking Tech Tips: How Do You Stay Connected?
This special edition of Tech Tips caps off our two-week networking series, “Connect the Dots.” Upgrading your networking skills is always a good idea, but what about your technology? We asked our legal...
View ArticleThe Small Law Firm Success Story
Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget may surprise you. A case in point is the Law Offices of Peter N....
View ArticleMastering Social Media: Five Tips for Law Firms
If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to...
View ArticleWhat Exactly Is “The File”?
It is drilled into us during ethics classes, studying for the Multistate Professional Responsibility Examination, and in continuing legal education courses: When a client requests it, you must hand...
View ArticleWrite What? A Simple Solution to Blogger’s Block
As a blogger, I often have random inspirations for posts. They can hit me at any time — when I’m going for a run, talking to colleagues, reading my Twitter feed. The one time my brain goes blank is the...
View ArticleLoss of Control? Four Solutions for Your Legal Business
A law practice in chaos is nearly every lawyer’s biggest fear. (As if you need to be told, right?) In the first post in his three-part series “Getting a Grip,” Dustin Cole explained how a law firm can...
View ArticleHow to Improve SEO for Your Attorney Bio
Clients hire lawyers, not law firms, so it’s no surprise that attorney bio pages are the most frequently visited content on most law firm websites. People come to your website to vet a referral, check...
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Five Things I Loved at the 2015 Futures Conference
Once a year, the College of Law Practice Management meets at its Futures Conference to induct new fellows into the College and discuss issues of importance to the delivery of legal services. This...
View ArticleLoss of Control? Four Solutions for Your Legal Business
A law practice in chaos is nearly every lawyer’s biggest fear. (As if you need to be told, right?) In the first post in his three-part series “Getting a Grip,” Dustin Cole explained how a law firm can...
View ArticleFive Words You’re Probably Saying Wrong
Incorrect pronunciation can signal there’s something not quite right about the speaker. The speaker means to sound impressive, but incorrect pronunciation is a sure way to undercut a message....
View ArticleWhy Lawyers Should Self-Publish Books
Lawyers writing books is certainly no grand innovation on the marketing front. If you can write a legal brief, you can write a book. But why should you? There are a number of reasons: 1. Authority. A...
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Social Media Marketing Trends in 2016
In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships. Should you care...
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My Secretary Is Absent a Lot
Question: My secretary is sick and absent from work a lot. Yet I need someone here every day to help me. What can I do? Pamela Sachs: A few years ago we allotted employees a specified amount of paid...
View ArticleThe Legal Document Automation System Decision
Any nontrivial decision presents a tournament of reasons. Choosing document drafting tools for law practice is a classic case, featuring a complex dance of circumstances, candidates and considerations....
View ArticleThe Three P’s of Legal Branding
Effective branding creates a psychological connection between a “thing” and the people who’ll willingly pay money for that “thing.” In my own branding, I’ve always done what came naturally. I didn’t...
View ArticleThe Long Nine: Essential Software for the Modern Law Practice
You know when formerly avant-garde concepts begin to worm their way into the lawyers’ ethics canon, that it’s finally time to pay attention. So it is that technology has been awarded its moment, as the...
View ArticleGolden Rules for Building Client Trust
According to a Gallup poll on the perceived honesty and ethics of various professions, most people (79 percent) rate lawyers average or low. Just below bankers. Congressmen and car salesmen ranked...
View ArticleFirst Time Meeting with a Prospective Client
A prospective client has identified three lawyers whom she believes possess the expertise and standing to solve her problem. The good news is that you’re one of them, and 10 minutes from now she’ll be...
View ArticleYou Don’t Need a Holiday to Show Some Love
Valentine’s Day is on the horizon and stores are filled with overpriced flowers and red and pink candy shaped like hearts. In honor of this Hallmark holiday, my editors asked me, “How do you show love...
View ArticleHow to Show Your Client You Don’t Really Care
Sure, it is no more important to show gratitude for a client on Valentine’s Day than any other day of the year. But, confronted with mountains of heart-shaped boxes and an avalanche of sweetheart...
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