Making and Using Too Many Words
Do you make a decision before using litigation? Or do you just decide to litigate? “Make” and “use” are prime targets for revision as you edit your professional writing. These are transitive verbs....
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VPN: A Simple Step Toward Cybersecurity
Many lawyers are intimidated by technology issues, including how to keep their data safe. Yet in a world where large cities can be held up by ransomware attacks and hackers can shut down multinational...
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Self-Publishing Takes More Than One Self
Self-publishing isn’t “self” publishing. Sure, it’s true that with the advent of digital technology, publishing a book is now easier and quicker than ever, and not nearly as intimidating. But it takes...
View ArticleEight Questions a Legal Marketer Needs to Ask about SEO Strategy
Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop...
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Does Email Tracking Violate the Rules of Professional Conduct?
QUESTION: I have finally embraced email as my primary communication tool with clients as well as most of my opposing counsel and even the court.The post Novus Law, Vorys Named COLPM 2017 InnovAction...
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Retirement: How Much Should You Actually Be Saving?
How much should you actually save for retirement? Everyone from your brother-in-law to your favorite (or least favorite) financial pundit has a view. But, are those opinions even remotely accurate?The...
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Five Traits of Great Lawyers
What makes a great lawyer? Is it intelligence, good people skills, effective writing? Of course, we must have a certain level of intelligence and motivation, along with experience and...
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Permanently Modifying Word’s Heading Styles
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UTM Parameters: A Better Way to Keep Tabs on Local Leads
When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are...
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Throwing Lampshade: Getting Better in Social Situations
I know very few attorneys who are really comfortable networking. I think that’s true of most businesspeople. Even those who are naturally outgoing tend to clam up once an otherwise purely social...
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Five Tech Tips for Writers
ABA TECHSHOW is great for keeping up with hot topics like artificial intelligence, the blockchain and cybersecurity. But if you hang in for the closing Novus Law, Vorys Named COLPM 2017 InnovAction...
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Business Development Skills That Don’t Take Talent
Those who know me know I love sports. So, it should come as no surprise that I follow sports-related teams, figures and organizations on social media. About twice a year, I run across a list targeted...
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Building Endurance Into Your Content Strategy
Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content...
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Confronting Lawyer Turnover in Law Firms
Turnover in law firms, especially with young lawyers, is at its highest level ever. Nothing law firms have done to date has reversed this trend and the damage to firms is almost unfathomable. Thanks...
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One Shift That Will Improve Business Development Results
Business development needn’t be complicated, difficult or distressing. However, for many lawyers, it’s all of that. Most of that can be eliminated by a single shift in perspective.The post Novus Law,...
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Tech Tips to Improve Your Client Communications Strategy
Margaret Atwood, the author of “The Handmaid’s Tale,” has frequently noted that with all technology, there is a good side, a bad side and a stupid side that you weren’t expecting. With major advances...
View ArticleFive Ways to Make Connections at Avvo Lawyernomics 2018
Lawyernomics is one of the tentpole legal technology conferences every year. There are only a few other events at the intersection of law and technology that bring you a comparable combination of...
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Technology Can Be Your Ticket to a Profitable, Well-Balanced Law Practice (Or...
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View ArticleBusy Lawyers Must Learn to Say No
There’s a saying that goes, “If you want something done, ask the busiest person in the room.” Many of us have been that person at one time or another — or felt a pang of guilt or envy because we...
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Sweeping Change Is Needed to the Model Rules (and It Is Not Scary)
It is time for a major revamp of how we govern our profession from an ethics perspective. Although that sounds dramatic — and possibly terrifying — there is absolutely nothing scary about this idea....
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